Product & operations Mobile photography Food writing
I build the teams and the processes that let fast companies keep moving. Off the clock I shoot the city on a phone and eat my way through it.
The short version
Five years in places that were growing faster than their processes could hold. At Zepto I built the catalog vertical from nothing — 45 people, 3.5 lakh SKUs, and a monetisation line that hadn't existed. At Terrabase I took an MVP to launch and picked up compliance, hiring and IT on the way. Before that, three years at ZS Associates on pharma sales operations, and stints at EY and PwC.
The thread through all of it: find where the process is quietly leaking time, then remove the leak rather than staffing around it. Increasingly that means putting generative AI where 40 people used to be.
Outside work I shoot mobile photography, run a vegetarian food account in Mumbai, and once published a city magazine called The Mumbai Diaries. The full record is here.
What I actually do
01 — Product & strategy
GTM across Vietnam, Indonesia and the Philippines. Competitive benchmarking, MVP scope, BRDs, and six-month roadmaps that founders, CXOs and product teams actually sign up to rather than nod at.
02 — Scale
45+ people and three vendors at Zepto, hired and trained from scratch. Taxonomies, internal tools, vendor contracts, and the documentation that stops a vertical falling over when someone leaves.
03 — Automation
90%+ reduction in effort, turnaround and cost at Zepto through gen-AI scraping and enrichment across 200,000+ products. Half the daily audit effort at EY. The goal is always fewer hands on the same output.
Selected work
Elsewhere
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