Build the team,
fix the machine

Experience

1. Mar 2026 – Jul 2026

   Associate Director — Growth

   Trans-Fi India · Product Business Head · Remote

   • Developed and executed GTM, owning product strategy, launch, and marketing operations across Vietnam, Indonesia, and Philippines.
   • Head of new vertical, “Solutioning”, at the cusp of Treasury & Pricing, managing deal flows, customer go-lives and internal ops.

2. Oct 2025 – Mar 2026

   Consultant - Head of Product Strategy & Ops

   Terrabase · Consultant · Remote

   • Strategized and successfully launched the first MVP, leading competitive benchmarking and owning end-to-end product design execution.
   • Led end-to-end client discovery, outreach, onboarding, operations and maintenance for Indian government and private enterprises.
   • Owned and secured SOC1/2, ISO 27001, GDPR, HIPAA certifications; created automated structures for compliance and periodic tracking.
   • Collaborated directly with founders on fundraising, VC liaisoning, and investor presentations, driving seed funding and investor relations.
   • Implemented and maintained ‘Linear’ task management tool for org-wide execution; owned HR, global tech recruitment, and IT functions.

3. May 2024 – Aug 2025

   Senior Manager 2 — Business Excellence

   Zepto · Bangalore · Revenue, Head of Catalog & B2B Sales

   B2B Sales (Apr – Aug 2025), Head of Catalog (Jul 2024 – Mar 2025), Revenue (May – Jun 2024). Built and led a 45+ member team of managers and associates to establish and scale Zepto’s catalog vertical, managing a portfolio of 3.5L+ SKUs. Spearheaded high-revenue-impact micro-projects and endemic sales that directly contributed to the company’s bottom-line.

   • Scaled and led a 45+ member team and managed 3 vendors, creating Zepto’s Catalog vertical, managing 3.5L+ SKUs.
   • Drove a 90%+ reduction in manual effort, TAT and cost via generative AI-led automation, scraping and enriching data for 2L+ products.
   • Generated revenue of INR 1.2+ Cr by spearheading monetization for catalog services: pitched and worked with 120+ brands in 4 weeks.
   • Revamped Product Detail Page and Product Listing Page, improving ATC conversion by 13.5% via UX redesign and content optimization.
   • Defined Zepto’s first catalog taxonomy: a 4-level hierarchy (Category - Subcategory - Class - Attributes), improving search and merch ops.
   • Product managed 6+ internal tools across new product onboarding, catalog ops, filters, search, returns & replacements, and brand portals.
   • Drafted BRDs and aligned founders, CXOs and product teams on a 6-month roadmap for catalog & monetization, scaling inventory to 2x.
   • Hired and onboarded 50+ managers and associates, 32+ interns, and 2 directors; led org-wide BU and tools training and documentations.

   • Promoted inside first six months
   • First-ever Zepto Aces award from the CBO for ‘Big picture clarity’, Feb 2025
   • 5★ Far Exceeds Expectations rating, consecutive cycles

4. Dec 2020 – Jul 2023

   Decision Analytics Associate

   ZS Associates · Pune · Decision Analytics 2022–23, Business Operations 2020–22

   Led a team of 3 associates on client-facing data-driven consulting projects primarily for a Big Pharma involving customer segmentation, targeting, sales force sizing, territory alignment design and maintenance, and field call planning and refinement.

   • Delivered $1.1B+ (25% increased revenue) by resizing sales force to 136% via localization and placement projects, impacting 400+ reps.
   • Increased market share from 73% to 94% by optimizing zip alignment, call planning and geographic coverage of 1550+ sales representatives.
   • Increased coverage by ~18% and 1.25X area expansion for the client in the US geography by strategically designing layouts of territories.
   • Aided 1300+ field users to refine sales plans using pivotal key metrics by singlehandedly developing a dashboard on proprietary platform.

   • Top 2%ile two cycles running
   • 1st place Business Operations boot camp, over 250 associates

5. Aug – Dec 2020

   Analyst — Business Consulting (Risk)

   Ernst & Young · Mumbai

   Executed Concurrent Audit for a leading private sector bank, covering the Treasury operations – Bullion and SWIFT functions.

   • Slashed daily task efforts by 50% and reduced monthly compliance reporting efforts by 90% by spearheading process automation initiatives.
   • Drove a 75% meeting time reduction for client and company by streamlining and automating requirements gathering and documentation.

6. May – Sep 2019

   Intern, Analyst (Trainee) — Tax & Regulatory Services

   PricewaterhouseCoopers · Mumbai · Foreign Institutional Investors

   Revamped FII tax software as Database Administrator, and tested its integration with an AI-driven slab-based billing mechanism.